A B2B CRM developer spent months struggling to move prospects into product trials. Instead of optimising a complex registration form, we questioned why the form needed to exist at all - and redesigned the journey so users could experience value before being asked for commitment.
When the Stronger Launch Strategy Was Not to Launch Independently
A global technology business unit was preparing a new digital product for international markets. Analysis showed that independent launch costs, market education and weak existing demand outweighed the benefits of a standalone entry - leading to a different path through the parent company's established service ecosystem.
The Business Asked for Better Ads. The Better Answer Was a Sales Team
A concrete manufacturer was spending heavily on Google and social advertising but attracting too few commercially valuable customers. The deeper issue was not only campaign efficiency - the company was using a retail-style acquisition model for a problem better solved through targeted B2B sales
When a Sales Problem Began With a Brand the Market Could Not Distinguish
An animal feed manufacturer appeared to have a website and SEO problem. Competitive analysis revealed something more fundamental: the brand itself was difficult to distinguish and difficult to find. Rebranding and rebuilding the digital foundation made organic, social and paid channels substantially more effective
Building the Market Architecture Before Scaling a New B2B Direction
An established IT integrator entered a new public-education procurement market. Instead of treating the project as a catalogue expansion, we connected regulatory language, demand, website structure, CRM, sales workflows, competitive monitoring, security and search visibility into one evolving B2B acquisition system
Designing a Structural Advantage Competitors Could Not Easily Copy
A large automotive parts retailer wanted more than a version of what established competitors already had. We used competitor constraints to design a different catalogue, richer AI-assisted product information, vehicle-based search and trust architecture - creating advantages that would require major legacy changes for competitors to reproduce