Website Terms of Use

Version: 1.0
Effective date: 20.08.2026
Last updated: 20.08.2026

1. About These Terms

These Website Terms of Use govern access to and use of the MAXPRIMACY website, including its pages, articles, research, materials, forms and other publicly available content.

The website is operated by:

LIMITED LIABILITY COMPANY “MAXPRIMACY”
Legal name in Ukrainian: ТОВАРИСТВО З ОБМЕЖЕНОЮ ВІДПОВІДАЛЬНІСТЮ «МАКСПРАЙМЕСІ»
Registration number: 46371303
Registered office: 08141, Ukraine, region Kyivska, district Buchanskyi, village Sviatopetrivske, street Hryhoriia Skovorody, build 5, fl 9
Website: https://maxprimacy.com/
Email: contact@maxprimacy.com

References to MAXPRIMACY, we, us or our in these Terms mean LIMITED LIABILITY COMPANY “MAXPRIMACY”.

2. Scope

These Terms apply to the use of the MAXPRIMACY website.

They do not by themselves govern professional services supplied by MAXPRIMACY to a client.

Professional engagements are governed separately by the applicable:

• Master Services Agreement or Master Services Terms;
• Statement of Work;
• Order Form or other engagement document;
• Data Processing Addendum, where applicable;
• amendments, Change Orders or other documents expressly incorporated into an engagement.

If there is a conflict between these Website Terms and a specific client agreement concerning professional services, the client agreement governs that engagement.

3. Acceptance of These Terms

By accessing or using this website, you acknowledge these Terms and agree to comply with the rules governing use of the website.

If you do not agree with these Terms, you should not use the website.

Your use of the website does not constitute acceptance of any Master Services Agreement, Statement of Work or other professional-services agreement unless the relevant engagement document expressly provides for such a method of acceptance.

4. No Automatic Client Relationship

Accessing this website, reading its materials, submitting an inquiry, completing a qualification form, requesting a meeting or communicating with MAXPRIMACY does not by itself create:

• a client relationship;
• an advisory relationship;
• an agency relationship;
• a fiduciary relationship;
• an obligation for MAXPRIMACY to provide services;
• an obligation for either party to enter into a commercial engagement.

MAXPRIMACY evaluates potential engagements individually.

A professional engagement begins only when the applicable engagement requirements have been satisfied in accordance with the relevant Master Services Agreement, Statement of Work, Order Form or other expressly agreed document.

MAXPRIMACY may decline a potential engagement where we reasonably determine that the proposed work is not an appropriate fit, creates a conflict, cannot be performed within the required conditions, or should not otherwise be accepted.

5. Website Content Is Not Individual Professional Advice

The website may contain:

• business analysis;
• market observations;
• strategic frameworks;
• research;
• commentary;
• case studies;
• articles;
• opinions;
• examples;
• data visualisations;
• educational materials;
• information about MAXPRIMACY methodologies and capabilities.

Such content is provided for general informational and professional purposes.

Unless expressly stated in a client engagement, website content does not constitute individual:

• business advice;
• investment advice;
• legal advice;
• tax advice;
• accounting advice;
• financial advice;
• technical advice;
• regulatory advice;
• or a recommendation tailored to a particular organisation.

Business decisions should be made considering the organisation’s own circumstances, information, objectives, risks and professional advice where appropriate.

6. Research, Analysis and Forward-Looking Information

Business, market and competitive information can change rapidly.

Research and analysis published on the website may be based on:

• information available at a particular time;
• third-party data;
• public sources;
• estimates;
• assumptions;
• analytical interpretation.

MAXPRIMACY may update, correct or withdraw materials without notice.

Statements concerning trends, opportunities, expected outcomes or future developments are not guarantees that those developments or outcomes will occur.

7. No Guarantee of Business Results

MAXPRIMACY may publish examples, case studies, analytical findings or information concerning past projects.

Past results do not guarantee future results.

Business performance depends on numerous factors outside MAXPRIMACY’s control, including market conditions, competition, client implementation, pricing, products, operations, resources, management decisions and changes in technology or law.

Nothing on this website should be interpreted as a guarantee of revenue, growth, rankings, visibility, market share, leads, sales, profitability or any other specific commercial outcome.

8. Permitted Use

You may use the website for lawful professional, informational and business purposes.

You may:

• view publicly available pages;
• reference MAXPRIMACY materials for your own legitimate internal purposes;
• share links to publicly available MAXPRIMACY pages;
• quote limited portions of our publicly available materials where permitted by law and with appropriate attribution.

Any use must respect applicable intellectual property rights and these Terms.

9. Prohibited Use

You must not use the website in a manner that:

• violates applicable law;
• infringes intellectual property or other rights;
• interferes with the website’s operation or security;
• attempts to gain unauthorised access to systems or data;
• introduces malware or harmful code;
• conducts fraudulent or deceptive activity;
• impersonates MAXPRIMACY or another person;
• misrepresents an affiliation with MAXPRIMACY;
• uses MAXPRIMACY content to falsely suggest our endorsement;
• circumvents technical access controls;
• extracts non-public information without authorisation.

Automated access, scraping, crawling, data extraction or systematic reproduction of website content is prohibited where it exceeds ordinary search-engine indexing, violates applicable law, bypasses technical restrictions, imposes an unreasonable burden on our infrastructure, or is intended to reproduce or commercially exploit protected MAXPRIMACY materials without permission.

10. Intellectual Property

Unless otherwise stated, the website and original materials created by or for MAXPRIMACY may include intellectual property belonging to MAXPRIMACY or used by MAXPRIMACY under an applicable licence.

This may include:

• text;
• research;
• articles;
• reports;
• methodologies;
• frameworks;
• diagrams;
• graphics;
• visual identity;
• photographs;
• videos;
• databases;
• software elements;
• website design;
• trademarks;
• trade names;
• logos;
• other original materials.

The availability of material on the website does not transfer ownership or intellectual property rights to the user.

Rights belonging to third parties remain subject to the rights and licences of those third parties.

11. MAXPRIMACY Methodologies and Background Intellectual Property

Certain website materials may describe or illustrate MAXPRIMACY methodologies, frameworks, concepts, analytical approaches, research methods or reusable tools.

Publication of such information does not transfer ownership of MAXPRIMACY’s underlying intellectual property, confidential know-how or proprietary methodology.

You may use publicly available information for legitimate informational purposes, but you may not reproduce, commercialise, present as your own or create materially equivalent commercial copies of protected MAXPRIMACY materials where such activity would infringe applicable rights.

Detailed treatment of MAXPRIMACY Background IP within a client engagement is governed by the applicable client agreement.

12. Trademarks and Brand Elements

MAXPRIMACY, the MAXPRIMACY name, logos, product names, methodology names and other distinctive brand elements may constitute trademarks, trade names or other protected identifiers.

No licence to use such marks is granted merely because they are displayed on the website.

You may refer to MAXPRIMACY factually, but you must not use our branding in a manner that creates a false impression of:

• partnership;
• certification;
• endorsement;
• sponsorship;
• affiliation;
• authorisation.

13. Information You Submit to Us

If you use a website form or otherwise send information to MAXPRIMACY, you are responsible for ensuring that:

• the information is reasonably accurate;
• you have the right to provide it;
• its provision does not unlawfully infringe another person’s rights;
• you do not intentionally submit malicious code or unlawful material.

Personal data submitted through the website is handled in accordance with our Privacy Notice.

14. Do Not Submit Confidential Information Through General Website Forms

General website forms are intended for initial business inquiries and qualification.

Unless MAXPRIMACY specifically requests otherwise through an appropriate process, please do not submit through a general website form:

• trade secrets;
• confidential financial information;
• unpublished commercial strategies;
• privileged legal materials;
• confidential customer databases;
• passwords or authentication credentials;
• special-category personal data;
• other highly sensitive or restricted information.

Submitting information through a general inquiry form does not by itself create an obligation of confidentiality beyond obligations imposed by applicable law.

Where confidential information needs to be exchanged before an engagement, MAXPRIMACY and the relevant party may enter into a separate Non-Disclosure Agreement or establish another appropriate confidential process.

15. Third-Party Websites and Services

The website may contain links, integrations or references to third-party websites, platforms, publications, tools or services.

Such references do not necessarily mean that MAXPRIMACY:

• controls the third party;
• endorses all of its content;
• guarantees its availability;
• accepts responsibility for its practices.

Independent third-party services are governed by their own terms, privacy notices and policies.

You should review those terms where appropriate.

16. Third-Party Data and Sources

Some research, articles, charts or analysis may incorporate or refer to data and information obtained from third-party or public sources.

Rights in such third-party materials remain with their respective owners.

Where reasonably appropriate, MAXPRIMACY identifies or attributes external sources.

MAXPRIMACY does not warrant that third-party information will remain accurate, complete or available after publication.

17. Website Availability

We aim to maintain a reliable website but do not guarantee uninterrupted or error-free availability.

Access may be suspended, limited or interrupted due to:

• maintenance;
• security incidents;
• hosting or infrastructure failures;
• technical changes;
• third-party service failures;
• events outside our reasonable control.

We may change, restructure, remove or discontinue any part of the website where reasonably necessary.

18. Accuracy and Corrections

MAXPRIMACY seeks to publish useful and reliable information, but errors or outdated information may occur.

If we identify a material error, we may correct, update or remove the relevant material.

You may notify us of a suspected factual or technical error using the contact information provided below.

19. Limitation of Liability

To the maximum extent permitted by applicable law, MAXPRIMACY is not liable for indirect, incidental, consequential or purely economic losses resulting solely from reliance on general website information where no professional engagement exists between MAXPRIMACY and the user.

Nothing in these Terms excludes or limits liability that cannot lawfully be excluded or limited.

Any liability arising from an actual professional engagement is governed by the applicable client agreement rather than this section, except where mandatory law requires otherwise.

20. Privacy and Cookies

Use of the website may involve processing of personal data and the use of cookies or similar technologies.

Please review:

Privacy Notice

Cookie Policy: /legal/cookies/

Cookie preferences may also be managed through the consent-management tool available on the website.

21. Security and Responsible Disclosure

You must not intentionally test, scan, probe or exploit the website or related infrastructure without appropriate authorisation where such activity would be unlawful or could compromise systems or data.

If you believe you have identified a genuine security vulnerability, please report it responsibly to:

security@maxprimacy.com

MAXPRIMACY may publish a separate Responsible Disclosure Policy providing additional instructions.

22. Changes to These Terms

We may update these Terms where reasonably necessary, including to reflect:

• changes to the website;
• changes to our legal structure;
• changes in applicable law;
• new website functionality;
• security or operational requirements.

The current version and effective date will be displayed at the beginning of this document.

Updated Website Terms apply prospectively from their effective date.

Changes to these Website Terms do not automatically amend an existing Master Services Agreement, Statement of Work or other client contract.

23. Governing Law

These Website Terms are governed by the laws of Ukraine, without prejudice to mandatory legal protections that may apply under another jurisdiction and cannot lawfully be excluded.

Any dispute arising exclusively from the use of this website and not governed by a separate client agreement shall be subject to the jurisdiction of the competent courts determined in accordance with applicable law.

Professional engagements may contain their own governing-law and dispute-resolution provisions.

24. Severability

If any provision of these Terms is found to be invalid, unlawful or unenforceable, the remaining provisions remain effective to the extent permitted by law.

An invalid provision should, where legally possible, be interpreted or limited in a manner that most closely reflects its lawful purpose.

25. No Waiver

Failure by MAXPRIMACY to enforce a provision of these Terms on one occasion does not constitute a waiver of the right to enforce that provision later.

26. Language

These Terms may be made available in English, Ukrainian and other languages.

The English version is intended to serve as the primary international version of these Website Terms.

Where Ukrainian law requires information or contractual terms to be made available in Ukrainian, a Ukrainian version is provided accordingly.

In the event of an inconsistency between language versions, the English version prevails to the extent permitted by mandatory applicable law, unless a specific document expressly provides otherwise.

27. Contact

Questions regarding these Website Terms may be sent to:

MAXPRIMACY LLC
08141, Ukraine, region Kyivska, district Buchanskyi, village Sviatopetrivske, street Hryhoriia Skovorody, build 5, fl 9

Email: legal@maxprimacy.com or contact@maxprimacy.com
Website: https://maxprimacy.com/