MAXPRIMACY FRAMEWORKS

Six maps for making stronger market decisions.

MAXPRIMACY Maps turn fragmented market evidence into structured views of demand, competition, positioning, category, visibility and commercial architecture.

Each Map answers a different management question. Used together, they create a connected decision system for understanding where advantage can be created and what should happen next.

EXPLORE THE SIX MAPS

START WITH A DIAGNOSTIC

ONE SYSTEM. SIX VIEWS.

Different questions require different maps.

01 Demand
Where is the market pulling?

02 Competition
Which competitive gaps matter?

03 Position & Category
Why should the market choose us – and under which comparison?

04 Visibility
Where should stronger evidence appear?

05 Architecture
Where is the commercial system failing to connect?

A framework should improve the decision, not decorate the presentation.

The Maps are not templates to complete for their own sake. Each one exists because a different type of uncertainty can block a commercial decision.

The right framework makes the uncertainty visible, structures the evidence and helps leadership decide what deserves attention, investment or deliberate inaction.

EXPLORE OUR APPROACH

THE SIX CORE MAPS

Six views of the same competitive system.

Where is the market actually pulling? Structure problems, use cases, segments, categories and commercially meaningful demand.

Demand Map

Which competitive gaps are worth changing? Separate visible differences from commercially important, contestable opportunities.

Competitive Gap Map

Why should the market choose you here? Test relevance, difference, evidence, defensibility and comparison logic.

Positioning Map

Should you accept the current comparison? Test whether reframing the category can create stronger value without unnecessary adoption friction.

Category Opportunity Map

Where should the market encounter stronger evidence in your favour? Map discovery, authority, reputation and commercial visibility.

Visibility Precedence Map

Where is the commercial system failing to connect? Map demand, offers, pages, acquisition, conversion, sales and measurement.

Growth Architecture Map

HOW THE MAPS CONNECT

From market opportunity to commercial architecture.

The Maps can be read as a sequence, but they are not a rigid process. The starting point depends on the decision.

01. Demand Map

02. Competitive Gap Map

03. Positioning Map

04. Category Opportunity Map

05. Visibility Precedence Map

EXPLORE THE MAXPRIMACY ADVANTAGE SYSTEM

The final layer is the Growth Architecture Map.

It connects the market decisions to the commercial system required to capture value: offers, pages, acquisition, conversion, sales, measurement and improvement.

Demand -> Competition -> Position -> Category -> Visibility -> Architecture.

ONE MAP OR SEVERAL?

The scope follows the decision.

A focused question may need one Map. A higher-consequence decision often requires several views because demand, competition, position, visibility and architecture affect one another.

Use when the question is already clear: for example, demand structure, competitive gaps or visibility weakness.

One Focused Map

Use when one question depends directly on another: for example, Demand + Positioning or Competition + Visibility.

Two Connected Maps

Use when entering a market, repositioning, launching a category or making another high-consequence move.

Several Strategic Maps

Use when the visible symptom is clear but the primary constraint or opportunity is still uncertain.

Diagnostic First

ONE DECISION, MULTIPLE VIEWS

The Maps are strongest when they challenge one another.

A large demand opportunity may be unattractive if competitors control it too strongly. A distinctive position may be weak if customers do not value it. Strong visibility may create little value if the commercial architecture cannot convert demand.

Using several Maps allows one conclusion to be tested against the other parts of the market system instead of being accepted in isolation.

START WITH A DIAGNOSTIC

EXAMPLES

A strong answer should survive the neighbouring questions.

Demand + Competition - Is the opportunity attractive and contestable?
Demand + Positioning - Is the opportunity relevant to a position we can own?
Positioning + Category - Are we competing inside the right comparison frame?
Positioning + Visibility - Does the market encounter enough evidence for the position?
Visibility + Architecture - Does discovery lead into a system capable of creating value?

The Maps reduce the risk of optimising one part of the market system while weakening another.

FROM MAP TO PRIORITY

The framework is useful only when it changes what happens next.

Each Map should end in a clearer decision, not merely a richer description of the market.

01. Define the question

02. Structure the evidence

03. Identify the constraint or opportunity

04. Test the conclusion against related Maps

05. Translate the finding into priority and action

EXPLORE OUR APPROACH

Maps create decision structure. The Priority Map creates action hierarchy.

Findings can then be organised into Act Now, Build Next, Strategic Bets, Monitor and Do Not Prioritise.

Evidence -> Map -> Decision -> Priority -> Execution -> Measurement.

WHERE TO START

Start with the business question, not the framework name.

You do not need to choose the Map before talking to MAXPRIMACY. The starting point should follow the decision the company is trying to make.

Start with the constraint: which part of demand, competition, position, visibility or architecture is limiting the next stage?

Growth Has Stalled

Test demand, competition, category, positioning and entry architecture before committing with scale.

Entering a New Market

Understand which competitive movement matters and whether the gap deserves defend, challenge, differentiate, flank or ignore.

Competitors Are Gaining Ground

Use several Maps when the cost of wrong assumptions is high and multiple parts of the market system need to be tested.

A Major Market Move Is Ahead

START WITH THE DECISION

Use the Map that reduces the uncertainty that matters.

If the question is already clear, start with the relevant MAXPRIMACY capability or framework. If the visible problem could have several causes, begin with the Diagnostic.

START WITH A DIAGNOSTIC

Already know what needs to be investigated?

Tell us the decision, the uncertainty and what is at stake. We can scope the right Map or combination of Maps around it.

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